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Some code readers are even coming pre-installed on er phones. Scanning a QR code provides the same results as Microsoft Tags plus some; a QR code can also add a bookmark, email a message, find geographical coordinates and a few other actions in addition to opening a website, adding contact information and other actions handled by Microsoft Tags. Both QR code readers and Microsoft Tag readers run on the most popular smartphones, including Blackberry, iPhone, Android and Windows Mobile. Specific details on compatible platforms can be found at each company’s website.
The process to create the tags is simple; basically sign up at the code generator of your choice, choose your URL or other action, and decide what size and format to make the final code. The final code is downloaded to your computer and can be used on various surfaces-printed on paper, added to window clings, adhered to vehicles, designed into fabric-even tattooed onto skin! A YouTube video shows one inventive person creating a working QR code out of M&M candies. Best Practices The 2D bar codes are currently being used in any number of ways.
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Tech-savvy business men and women are adding QR codes to their business cards so recipients can access their online business profile. Airlines are using codes to allow travelers to scan their boarding passes paperless from their phones. York garbage trucks have QR codes printed on the side that let viewers scan the code to see a video on recycling. Realtors are adding codes to their For Sale signs to let potential buyers see interior shots and get more information on the homes for sale.
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A Pennsylvania company sells Memory Medallions that put QR codes on tombstones to let loved ones scan photos, a video and a biography of their departed family member. Those examples may be obscure, but when it comes to the retail world, QR codes and tags can be used just as inventively. Codes can be placed on shelf talker signs to give more information about the product (Best Buy started doing this in all their stores last year). In a gift or home decor store, this could be especially useful for handmade goods or artisan pieces.
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The code can scan to a video demonstration on how the products are made or an interview with the artist. Or if you sell specialty foods, a tag or code can be used to download recipe ideas for that particular item. A QR code or tag placed among a display can give a complete listing of all the products in the display, their prices and where they can be found in the store. Or consider generating a code for your window display and placing it somewhere where it is visble from the street, so people passing by at night can gain more information about the products on display.
It’s a salesman that’s working for you while your business is closed! (Google is actually doing something similar; it is sending out window decals with QR codes to more than 100,000 U.S. businesses it identified as the most sought after on Google and Google Maps.) A code can also be used to enhance a TV ad. Give a 30-second spot added value by displaying a code at the end that takes viewers to a more in-depth YouTube video of your store, or sends them detailed information about upcoming events. Display a code near your cash register that lets customers scan it and automatically sign up for your sletters.
Have a delivery van? Put your QR code smack dab on the side of the van, turning it into an interactive traveling marketing piece. Ramp up your print campaigns. Integrate codes or tags into your flyers, brochures, catalogs or sletters. Print is one-dimensional.
Today’s customers want their information in multimedia format. Give it to them. Send shoppers on a scavenger hunt. Place 10 codes around your shop and have customers scan all 10 to get a discount on their order.
If they buy at least five or more of the 10 items, give them a bigger discount.
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